To the degree that aesthetics works largely thorough sentiment, I would agree with this, following Nietsche's notion that the proper basis of consistent decision making is not rule-following morality but an aesthetics of politics. One should strive "to make of one's self a work of art".
I think the idea behind 'ought' is in its form, in two different ways. It is a subjunctive form of 'owe'. The notion of 'subjunction' and he verb 'to owe' capture separately the two concepts of morality at the base of the culture that gave us the word: fealty and propitiation.
The words roots are Germanic and Germanic law comes from codes where money or other hard goods were traded to bypass obligations of revenge, as in, for instance, the Salic code of weregelt. This is in the context of a warrior nobility culture where the military leadership who defended the land owned it, and those who worked the land paid them rent for their protection. Our words 'forgiveness', and 'duty' are forms of 'given for' meaning 'paid off' and 'due', as in 'rent due'.
Nietzsche seems 'mean' to many people for being this reductive. But we need to take the more basic forms of our real politics seriously. We resist reducing our systems of obligation to tribal economics, but that is what they are. We are obligated to compensate our culture for the cost of producing us, and the given culture states what form that compensation takes. Generally it requires that we not make life too hard for others in the culture, and not allow the culture to be needlessly endangered.
Beyond simply tracing history, and considering the pragmatics, it is a bad idea to give global definitions to words like 'ought', and to realize that, as cultural products, they are completely contextual. What captures a context best is an aesthetic sense inculcated by immersion in human interactions in the culture. And in the end, that is all we have to base our sense of 'duty' upon.
To the degree there is biologically shared human culture, we can make some basic assumptions about what 'ought to' trigger our basic judgmental emotions, but to reduce all culture to that most basic level is basically destructive.