Stoicism is being sold as "opium," or a luxury good for the masses. I would observe that contemporary Stoicism has indeed become widely accessible and commercialized, diverging in some ways from its classical roots. Classical Stoicism, founded in ancient Greece and developed in Rome, was a philosophy deeply concerned with virtue, wisdom, and the art of living in accordance with nature. It emphasized personal ethics informed by a system of logic and its views on the natural world. it was Philosophy as a Way of Life (PWL).
In contrast, contemporary Stoicism often appears in the form of self-help books, online courses, and seminars that focus on resilience, emotional control, and personal success. Including an overemphasis on individualism and its utility in achieving personal goals, which can be seen as a departure from the communal and ethical focus of classical Stoicism.
I observe Contemporary Stoicism operating in the following ways:
Mass Production and Commercialization:
The essence of Stoicism is often simplified to catchy slogans and quick fixes, losing the depth and complexity of the original teachings.
The market-driven approach may prioritize profit over philosophical accuracy, leading to a diluted version of Stoicism that is more palatable for mass consumption.
Performative Ethics:
There is a risk that Stoicism becomes a performative act, where individuals display Stoic traits not as a genuine pursuit of virtue but as a means to be perceived as resilient or wise.
This performative aspect can lead to a superficial engagement with Stoicism, where the focus is on external appearances rather than internal moral development.
Individual vs. Communal Good:
Classical Stoicism placed great importance on the betterment of society and the individual’s role within it. Contemporary interpretations may overemphasize self-improvement at the expense of the collective well-being.
The commodification of Stoicism can encourage a mindset that is more self-centered and less aligned with the Stoic ideal of living in harmony with the community.
Lack of Depth of Philosophical Engagement:
The commercialized versions of Stoicism may not encourage the deep, critical engagement with the philosophy that is necessary for true understanding and transformation.
The rich tradition of Stoic thought, including its complexities and nuances, is often overshadowed by oversimplified principles that are easier to market and sell.