Arguments can be won by utilizing a mixture of ethos, pathos, and logos. Logos may either appeal using real logic (facts), or using deceptive logic (non-facts).
What's the term for deceiving people using a combination of pathos and non-factual logos, giving an appearance of solidity to pure wind and making murders respectable?
What's the term for gaining the upper hand by elegantly deceptive manipulations of words and emotions instead of by actual facts and real logic?