Altruism and pity can be used synonymously in the context of utilitarianism. Non-profit organisations, being vehicles of pity and altruism are the results of utilitarian maximum profit. It is thus part of the same system, which should change in total.
Nietzsche described the problem as follows:
"The hour when we say: 'What good is my pity! Is not pity the cross on which he is nailed who loveth man? But my pity is not a crucifixion.'" (Nietzsche 1997: 7)
Rousseau promoted pity as follows:
"It is therefore certain that pity is a natural sentiment, which, by moderating in every individual the activity of self-love, contributes to the mutual preservation of the whole species. It is this pity which hurries us without reflection to the assistance of those we see in distress; it is this pity which, in a state of nature, stands for laws, for manners, for virtue, with this advantage, that no one is tempted to disobey her sweet and gentle voice: it is this pity which will always hinder a robust savage from plundering a feeble child, or infirm old man, of the subsistence they have acquired with pain and difficulty, if he has but the least prospect of providing for himself by any other means: it is this pity which, instead of that sublime maxim of argumentative justice, Do to others as you would have others do to you, inspires all men with that other maxim of natural goodness a great deal less perfect, but perhaps more useful, Consult your own happiness with as little prejudice as you can to that of others. It is in a word, in this natural sentiment, rather than in fine-spun arguments, that we must look for the cause of that reluctance which every man would experience to do evil, even independently of the maxims of education." (Rousseau 2004:21)
NIETZSCHE; F. 1997. Thus Spake Zarathustra. Hertfordshire: Wordsworth Editions Limited.
ROUSSEAU; J. 2004. Discourse on the Origin of Inequality. Mineola: Dover.