Source: pp 243-244, With Good Reason, An Introduction to Informal Fallacies (2000 6 ed) by York U. Prof. S. Morris Engel
Just as we should guard against being taken in by an appeal to the authority of a single expert, or of the many, we must also be able to recognize appeals to the authority of the select few. Sometimes called snob appeal, this form of the fallacy of appeal to authority exploits our feeling that we are aristocrats at heart. that we belong not to the mass but to the select few. The use of glamorous personalities to advertise products trades on snob appeal, as do advertisements such as the following:
[I omit the examples from real-life advertisements; please message me if I should post them.]
The authority appealed to in such arguments is that of presage or exclusivity. These qualities would not be irrelevant if the object of these ads was to prove that [1.] the products in question were prestigious [End of 1.], but such is not the case. Instead, the real object of such
advertisements is [2.] to tempt us to believe that purchasing those items will automatically bestow on us the glamor and prestige dangled before us [End of 2.]. If it were only so simple!
Please help me to understand the differences and distinctions between 1 and 2.