It could be an individual, a single society, culture, country, whatever.
Let me use an example: Let us say that it is a fact that Mr and Mrs X (or a large portion of people of X descent or people who live in the rural areas of X country) do not care about animal rights. Imagine this is talked about all the time, is on the news, it's analyzed to death, etc.
I can only think of the charge of hypocrisy but I am not even sure of that. Mainly because while the X family may mistreat animals or kill them and eat them, I might shoot animals for sports and not eat them. So it is not like I am doing the exact same thing, and thus it is difficult to argue that I am being hypocritical.
Alternatively, I might be perfectly respectful of animals rights but that the practice of animal mistreatment, hunting for sports, eating them, etc, be widespread and yet I criticize the X family without considering the prevalence of similar behavior by others.
By the way, this issue has nothing to do with animal rights. I do not want to discuss the specifics of it, but it was regarding a college professor of mine who was criticizing a certain kind of behavior by people in another country, and going on and on about how inhumane it was and how he could not understand how people could do such a thing, when all I could think about was that similar behavior was quite widespread and that the exact same behavior was also done right here just a few decades ago, and it was unfair to single them out without acknowledging these other facts.