From the SEP article on negation:
In Hintikka’s (1973) game-theoretical semantics, negation is modeled by a role-switch between two players in a semantic game (cf. the entry on logic and games). A geometrical intuition of negation as inversion can be found in a paper by Ramsey, who suggested that
[w]e might, for instance, express negation not by inserting a word “not”, but by writing what we negate upside down. Such a symbolism is only inconvenient because we are not trained to perceive complicated symmetry about a horizontal axis, and if we adopted it, we should be rid of the redundant “not-not”, for the result of negating the sentence “p” twice would be simply the sentence “p” itself. (F.P. Ramsey 1927, 161–2)
The idea of negation as the inversion of arrangements of truth values, such as truth value polygons, has been developed in Varzi and Warglien 2003, see also Shramko and Wansing 2011 for negation as order-inversion in a logic of generalized truth values.
Then, regarding the words "electron" and "positron" as "negative" and "positive" respectively:
"Charge" is a property of objects. The total amount of charge and the charge distribution of an object determine its behavior in electromagnetic fields. "positive" and "negative" are (historical) conventions, just like "rose" and "tulip". If we would swap these terms, we could still tell the charges (and the flowers) apart. In that sense there is no absolute meaning to either. The much more important fact is that there are two different polarities of charges which exist in equal numbers [[quotation of a comment]]. ... If we re-designate all positive electric charges as negative and vice versa, while keeping their absolute value, the resulting physics would be the same. So exact choice is merely a matter of convention [[quotation from an answer]].
Is the naming convention for those leptons an example of (subconsciously? presuppositionally?) adopting the inversion "model" of negation? Or is the convention "evidence for" that "model"?
Clarification (edit): so one definition (of some sort) that I've seen for negation is a string like, "A → ⊥" (read along the lines of, "Some proposition A maps to the False"). Then in Paoli[19] the truth-vale lattice has t and f along with ⊤ and ⊥, the former two of which could be represented as i and -i in the metaphor of numerical truth-values. But if it is conventional/arbitrary, which of the two square roots of -1 is itself negatively signed, then... Except then I wonder about ⊤ and ⊥, however, for in the given metaphor, they go with 1 and -1, which are not positive and negative in such a conventional/arbitrary way. Per the idea of a truth-value multiset whose items are all copies of ⊤, it would be more "conventional," which copies get designated as the top and bottom elements of the corresponding lattice, but we would seem to have to generalize the negation-as-inversion beyond the mapping specifically to ⊥, but would have negation as a relation between certain pairs of ⊤-copies (the ⊤-and-⊥ pairing, the t-and-f pairing). But even if we come up with something here that clearly mirrors the conventionalism about lepton signage, wouldn't we have to find a more meaningful correlation between {positrons, electrons} and {i, -i} or else the mirroring is just a coincidence?